Norco Performance Bicycles

Design & Product Development

Our product managers are as passionate about cycling as they are about the products they design; they are racers, dirt jumpers, freeriders, BMXers, commuters, and roadies who bring with them a diverse industry background from retail sales to manufacturing to competition.

The design team relies heavily on input from our pro athletes, and involves them in the development of new designs and technologies. Designs are tested, modified and perfected to ensure they will hold up in real world conditions. Whether it’s our 5-Star rated ( nsmb.com ) World Cup DH race bike, or our extensive line of pavement and commuter bikes, the attention to detail in every Norco bike is unmatched.